Partnership Services
We at Its21Master have partnered with over 200+ record labels and 3000+ artists worldwide, regionally and globally, to bring music marketing our hands-off solution for A&Rs and CEOs.
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Sync Licensing Opportunities
We helps artists on submitting their music for sync on TV, Films and even video games. We have landed artists on Netflix original shows (‘Love is Blind’, ‘Ginny & Georgia’ etc) and have access to over 200+ film music supervisors. You keep 100% of any paychecks you get from successful sync opportunities.
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Artist Branding
We schedule regular consultation calls with you to strategize on how to brand yourself as an artist, find your sound, and use existing data to best optimize your growth as a full-time music artist.
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Exclusive Direct Ads Strategy
Booking our team means you will have our full attention to your artist’s or label’s music marketing. We will make the process 100% hands-off for you, all while delivering outstanding results.
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Case Studies
Future House Cloud
Ever seen huge labels such as Future House Cloud having their own SEO-optimised playlists with over millions of followers? They market these playlists in order to promote their artists inside these playlists indirectly, and it’s a powerful approach with the right strategy, which is often gatekept in the industry. We will open that gate for you and help you monetize your own playlists.
Multi-Track Marketing
What we have done for labels is also marketing their own Spotify playlists where they get to add however many songs from their artists. Ad spend remains the same even if you add 20-50 songs, and it’s a powerful marketing approach with great ROIs. We also oversee several ad campaigns for numerous releases across label rosters.
Completely Hands-Off
Meta Pixels? Retargeting? Setting Custom Audiences? How to get to a CPC of 0.15? We got all bases covered. You should be focusing on running the label business and looking after your artists - we can settle all this backend work for you.
WHAT WE OFFER
You can treat us like a dedicated, in-house team of music marketers who will make your marketing needs as hands off yet effective as possible. Our work is scalable according to your budgets, so you won’t have to worry about our ability to deliver at high volume. We are known to be extremely communicative, reliable and we are brutally transparent to our clients - we only work on campaigns and artists we truly believe in.
We Run Winning Ads Only.
Just a few examples of our latest custom ad creatives our in-house video production team has curated for our clients. We have a variety of winning ad styles which have proven to be high-converting across multiple genres.
Lyrics & B-Roll Ads
Film & POV, UGC-Styled
Mood & Vibe-based Ads
WANT TO SEE IF WE ARE A GOOD FIT TO WORK TOGETHER?
We always want to build a connection and relationship with our clients above anything else first. Book a call with John himself or one of his team members, and we’ll see if we can help you achieve your goals.