Spotify Playlist Promotion.
No BS, just an independent spotify playlist pitching service to a direct line of legitimate and organic playlist curators of over 600,000 follower reach.
Let’s get your music the attention it absolutely deserves.
BUILT BY AN ARTIST, FOR ARTISTS.
I used to face loads of problems in marketing my music - I couldn’t get my songs to the right curators, I faced poor approval rates from playlists, I lacked the right approach and knowledge to get curators to hear my music. I wasn’t getting my music out there, but I knew my music deserved more.
So, I took time. I studied, I wrote down contacts of those who frequently accepted my style of music, I made the effort to connect with curators on a personal level.
Since then, I have amassed over 1 MILLION streams on Spotify for my own music through proper marketing and the algorithmic activation which followed.
Now, we have a personal network of spotify playlist curators who can help YOU take your music right in front of their audiences, to get your music the attention it deserves.
My team and I have helped over 3000 artists get their music out there, and we absolutely love working with artists who will stop at nothing to push their music.
One of our clients went from double digits to 4 FIGURES in streaming royalties (took 3-4 months of playlisting work). This is just one example of how far real music marketing can take you.
OVER 1.7K 5-STAR REVIEWS
We let results speak for themselves.
Major Industry-Grade Marketing for Indie Artists and Labels
85M+
streams accumulated
5000+
campaigns supported
30K+
placements secured
BOOK A DEMO CALL WITH US
Your Own Music Marketing Team.
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Who are we?
I am John, also known as Its21Master, a pop and rap artist based in Singapore. I was a music artist for over 6 years and have released multiple songs. I lead a team of dedicated video editors, music marketers and strategists to help artists develop their music careers long term.
Unlike 90% of agencies out there, this is not a service which will guarantee overnight success, as organic music campaigns always depend ultimately on the music itself. We tell this to all of our clients ahead too, and it’s really to stay grounded in expectations.
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What network do we have?
Over the course of Its21Master’s 6-year long music career, I have learned about the essentials of music promotion - press releases, pitching to playlists and blogs, and how to run social media advertisements to gain traction. I have been featured on news sites such as CelebMix, International Business Times SG, and ENSTARZ.
Now, we have our own go-to list of email addresses, social media contacts and established relationships with many veteran curators whom we have worked well with for years now.My team and I will bring your music the traction and attention it deserves. Comments and feedback from curators will be provided for transparency as well, if requested.
CASE STUDIES
Total placements we secured: 11
Budget: $1500
Timeframe: 1 Month
“newhaven” - DJ/Producer
Post-Campaign: 48K Monthly Listeners
Song we pitched: “Guiding Light” - his most popular single with over 67K streams.
“Marc Biala” - Pop/Dance Artist
Went from 2K monthly listeners → 11K
Budget: $495+, Timeframe of 3 Months
“Audiogenetic” - Producer
Went from 3K monthly listeners → 10K
Budget: $700++
Timeframe: 3 months
FAQs
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We do offer full refunds if we do not secure any placements or less than 1000 streams for our basic package, but it is impossible to guarantee every song a placement since genuine pitching depends on how curators respond to it. Different curators say different things, and react differently to each song, even when it’s from the same artist.
What we do guarantee is our service quality and client satisfaction. There’s a reason why 1.7K music artists have testified positively to our work ethic.
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My team and I are currently am able to work with pop (commercial/indie pop mostly), hip hop, rap, R&B and EDM, Techno, Phonk. We currently do not pitch classicals, instrumentals or ambient/lofi music.
Feel free to drop an email or book a call with my team to see if your song is a good fit with our network and scope of services here. -
It all depends - firstly, how well the song is received by the curators, and secondly, how well it is received by the listeners. I have had clients who achieved results ranging from a thousand streams to over 100K streams in a month, it seriously varies and it’s also what makes music marketing all the more interesting.
Results heavily vary due to whether your song gets added to algorithmic playlists on Spotify too; if listeners engage with your song often, Spotify recognises your niche quicker and you will start seeing LOADS of algorithmic streams. In fact, the playlists we land on will ultimately be just a ‘stage’ - and whether the music performs well in front of the crowd will vary case-by-case.
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When you are booking the service, you will see a form pop-up to fill in on the website. Once you have provided us with the relevant information required and booked the service, we will get in touch with you ASAP to get things started.
We recommend all clients to book a call with us ahead to see if we are a good fit to work together.
I’ve made the process as hands-off as possible for artists or artist reps from labels here. We will update you consistently via email and keep on working hard at getting your song onto playlists in our network, until we have exhausted our scope of contacts for the level of service booked.
You’ll either receive a detailed report at the end of the campaign, detailing which playlists approved and rejected your song to ensure full transparency. We can also collate feedback if you are interested. If your song isn’t approved, the service will be canceled and you will be fully refunded via the payment method you used.
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For Starter, All-Access and Industry Pitches, turnaround time for any significant leads (responses from curators) are usually up to 3-5 days. We are known for being exceptionally quick in this field.
For Titan Pitches or larger-scale white-label services, turnaround time can vary from 7 to 30 days, depending on how long it takes for us to hit a good amount of placements for the song as well as the targeted reach for the campaign. It’s best to book a call with us via the form below to discuss further on what we can do for you.
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Absolutely. All playlists we pitch to are legitimate, organic lists - some of which my own music is on them just to ensure there are no bot flags triggered (got to take every curators’ word with a pinch of salt).
We have worked with clients whose streaming royalties went from $5-$15 per month to over 4-5 figures as monthly income. With consistent playlisting efforts, the right content strategy by the artist and also our Meta Ads services, our service can be a huge boost to your music career if you are locked in with us.
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Every single curator in our network is heavily vetted through multiple layers of bot detection software and industry-grade tools, such as Artist Tools, Chartmetric and Isitagoodplaylist. Some of these curators are also friends of mine, and we always stay in touch on a weekly basis, whether in-person or through calls.
We have a strong stance against bots, and we strongly recommend against booking our service if you suspect you are using another service which is botted and inorganic (i.e. guarantees streamcounts/placements, sudden large inflows of streams, obvious overnight spikes). We also assist in vetting all of our clients’ profiles ahead of any approvals to alert of any potential bot activity.
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We take up to 24-48 hours to review songs submitted to ensure they are a good fit for optimal chances at success with curators here first, in terms of matching genre, mood and vibe of the music. We will notify you within this timeframe when the song has been approved, and we will then begin pitching efforts immediately.
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My team and I always pitch to playlists which are relevant to the genre and mood of music we work with. However, if the placements are unsatisfactory, we can request for immediate removal as well and push for an alternative placement.
Depending on the progress of the campaign, we may also issue a full or partial refund if we are unable to secure an alternative placement for you. That’s how committed my team is.
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Why A Proper Playlisting Strategy Matters
Let’s get your music the attention it deserves.
Interested in working together? We offer consultations with artists and managers to see if our team is able to help you achieve your goals. Book a call with us and one of our team members will be in touch shortly.
Want more than playlisting work?
Check out some of our other music marketing solutions available, and book a strategy call with our team to curate a customised solution for your needs.