Meta Ads For Music Marketing.

Grow your music properly with Yuusic’s refined, done-for-you strategy for long term growth in streams, listeners and user playlist adds. Offered only to a tight, exclusive roster of artists on a pre-approval basis per month.

Data-Driven Results

First, we deep-dive into your song to strategize the most effective ad creatives, which our visual team immediately begins producing. While the videos are being made, we're building your custom targeting plan -pinpointing the artists and genres whose fans are your perfect audience.

Screenshot of an online advertising campaign management dashboard showing four active ad sets related to R&B music genres and themes.

Campaign Setup

A dedicated campaign manager from our team will set up the campaign to be up and running within days according to a customised schedule which fits your needs.

Screenshot of a video call showing a man with glasses and black hair, with the name John Tan displayed. The background is blurred, and there is a notification indicating someone wants to join the call.

Strategy Calls

One important thing to us is that we always sit down with our clients and ensure a face-to-face approach to treat our clients like family. We hold weekly/monthly strategy consultations to keep you updated and to ultimately be your reliable music marketing partner.

Meta Ads allow us to laser-target listeners who are already fans of similar artists and/or listeners who favor a specific niche. By showing your song to a qualified audience and driving them to Spotify and other DSPs, we ensure a genuinely engaged listener. Our campaigns deliver save rates 50% and higher compared to playlist promotion services, a quality of engagement that far surpasses simply playlisting and a strategy that actually builds a loyal audience that keeps listening long-term.

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What Are Meta Ads?

Catch up with this quick explainer video where John breaks down what our Meta Ads service entails.

Customized Campaigns, No Exceptions.

We strategize each campaign accordingly to the data analytics, song’s niche, target audience, and the artist’s goals. No cookie-cutter approaches here at Yuusic.

Our Ad Creatives.

Just a few examples of our latest custom ad creatives our in-house video production team has curated for our clients. We have a variety of winning ad styles which have proven to be high-converting across multiple genres.

Lyrics & B-Roll Ads

Anime & POV, UGC Content

Mood & Vibe-based Ads

With our Meta Ads services, we have seen save rates ranging from 15% to 50% across our campaigns. We also focus on building on your user playlist adds and monthly active listeners who actually stream your music from their own library or your profile, not from external playlists alone.

Engagement & Data-Driven Results.

BEFORE META ADS: Most streams are extremely reliant on external playlists, once removed from the playlist, the artist’s streams will likely drop off easily

AFTER META ADS:

What happened after we ran Meta Ads for this artist:

A proper listener funnel is established.
New listeners are streaming your music because they discovered it via ads, and have a higher chance of streaming your music repeatedly instead of only once.
Streams are now mostly coming from high-engagement sources, such as listeners’ own playlists and algorithmic playlists.
You no longer rely on just passive listeners on external playlists.
Spotify pushes your song more on the algorithm due to high-quality engagement (user playlist adds, saves) and data provided from the ad campaign. (2% to 36%)