What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Cindy-Louise's "Tattoo": A Captivating Tribute Infused with Rock Energy
Featuring: Cindy-Louise, an independent rock singer-songwriter who has shaken the music industry.
The Amanda Emblem Experiment's "Power of One": Channeling Disillusionment into Musical Activism
Featuring: The Amanda Emblem Experiment, Australian folk, alt-country rock singer-songwriter and musician seeking to effect positive change with her music.
NRBARZ's "CLEARVIBE": Unleashing Caribbean Vibes in Hip-Hop
Featuring: NRBARZ, an upcoming Caribbean-born Hip-Hop Artist.
Wenzl McGowen's "Seven Nation Army" Remix: A Soulful Rendition
Featuring: Wenzl McGowen, renowned instrumentalist and musician.
Its21Master's "On Top Of The World" ft. Lakeith Rashad and B. Griff: A Hip-Hop Anthem Making Waves
Featuring: Its21Master, hip-hop and rap artist based in Singapore.