What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
timmy the band's 'fell into hell' - An Energetic Rap-Rock Concept Piece
As a relative newcomer to the music scene, timmy the band's ability to create music that pushes boundaries and challenges norms bodes well for their future in the industry.
David Howard's 'Blue Bird Day' - A Melodic Indie Pop Journey Through Troubles and Triumphs
David Howard's indie pop song, "Blue Bird Day," is a poignant exploration of the universal theme of overcoming life's challenges.
Nick Panchuk's 'Destined to be Mine' - A Danceable Pop Anthem Exploring the Magic of Love
Nick Panchuk invites listeners on a musical journey that explores the exhilarating concept of meeting 'the one' and the emotions, thoughts, and feelings that accompany such an encounter.
Gloria Mantooth's 'Cali Girl' – A Lighthearted Reggae Celebration of Identity
Featuring Gloria Mantooth, who brings the laid-back, summer reggae vibes to life with ‘Cali Girl’.
Virr's 'Shelter' – A Mesmerizing Blend of Pop and R&B for the Soul
Emerging from the vibrant music scene of Jacksonville, Florida, comes the talented singer-songwriter Virr, and with him, a soulful infusion of Pop and R&B.
Lil Kiddo's '7th Street' ft. WillyBandz: An Emo Rap Anthem of Heartbreak and Self-Discovery
In the world of emo rap, where raw emotions and personal experiences take center stage, Lil Kiddo's "7th Street" ft. WillyBandz stands as a poignant and introspective anthem of heartbreak and self-discovery.