What is “The 21 Sound”?

Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.

Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.

21 SELECTS

"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance

As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.

Hao Xuan Tan 3/20/25 Hao Xuan Tan 3/20/25

Kun The Highbinder: The Genre-Defying Artist Blending English and Korean Music

In an era where music transcends borders, Kun The Highbinder stands out as a trailblazer. Born in Korea and now calling the U.S. home for the past eight years, this multi-talented artist refuses to be confined to a single genre.

Hao Xuan Tan 12/3/23 Hao Xuan Tan 12/3/23

"Bar Karma" by Hal Savar - A Revenge-Fueled Pop Rock Journey

Savar's commitment to his music and his ongoing exploration of storytelling through songs continue to captivate and resonate with listeners, inviting them into his world of emotion, resilience, and musical expression.

Hao Xuan Tan 11/18/23 Hao Xuan Tan 11/18/23

"Cursed" by luvyoukiza - A Raw, Energetic Hip-Hop Journey

As an artist who refuses to conform to genre boundaries, luvyoukiza's dynamic and emotionally charged tracks resonate with listeners, providing a sonic escape that mirrors the myriad emotions experienced in life.

Hao Xuan Tan 10/31/23 Hao Xuan Tan 10/31/23

"Star" by Cody Wood featuring Pjay Korleone - A Duality of the Universe in Contemporary Harmony

"Star" by Cody Wood featuring Pjay Korleone is a compelling pop song that artfully explores the duality of the universe and the complexities that arise as we navigate life and love.