What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Exploring Addiction and Love: Don't Tell John's “Jake” Unveils Emotional Depths
Featuring: "Don't Tell John," an alternative/indie band that beautifully blends the essence of the 90s with the contemporary.
From Columbus to the World: True Confidence's Rise as an Authentic Musical Phenomenon
Featuring: True Confidence, a talented rising star fueled by a genuine passion for music.
Bandz's "Prolly": Taking Self-Responsibility through Captivating Rap
Featuring: Bandz, a Hip-Hop and Rap artist who wishes to prove himself in a competitive industry.
Chad Rubin's "Urgency": A Captivating Alt-Pop Love Song
Featuring: Chad Rubin, multi-genre multi-instrumentalist who has made ripples in the music industry.
Alan Charles Cass's "Feeling The Way I Feel": A Rock and Pop Anthem of Relatable Relationships
Featuring: Alan Charles Cass, a versatile singer-songwriter and musical artist who wishes to bring positive energy and change to the world.
A Rising Star with Musical Legacy: P.$mith Carries the Torch of Miami's Music Scene
Featuring: P.$mith, South Florida Hip-Hop Artist who has taken the industry by storm with his hit single “Flawda Wada”.