What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
"The Forgotten" by Twin Gangg - An Inspirational Hip-Hop Journey
Davon and Tavon Woods have risen above their circumstances to create meaningful and impactful music.
"Feel Your Groove" by Zorin Morris - A Multinational Dance Pop Anthem
With members hailing from different corners of the world, the international collective “zorin morris” brings diverse influences and perspectives to their music, resulting in a rich and dynamic sound.
WCN King's 'iunno' - A Dynamic Hip-Hop Triumph
Hailing from Orlando, Florida, WCN King has rapidly emerged as a formidable force in the American rap scene.
Zale's 'Sunday' - A Tropical Pop Journey of Love and Exploration
"Sunday" by Zale is more than just a pop song; it's a musical journey of love, exploration, and happiness set against the backdrop of a tropical paradise.
Freewayy's 'Crazy Feeling (Latino Mix)' - A Lively Pop Song with a Summer Vibe
As Freewayy continues to make waves in the music scene, its fusion of pop, dance, and reggaeton is poised to captivate and move audiences around the world.
Cui's 'Witchcraft' - An Energetic Hardstyle EDM Experience
Cui's dedication to music production and their willingness to explore diverse genres, as exemplified by "Waterworks," are indicative of an artist with the potential to make a significant impact in the music industry.