Stop guessing and wasting time. Build the complete, repeatable system to grow your music, with hands-on guidance every step of the way.

Apply for the Academy

Three programmes inside the Academy

Pick any to see exactly what's covered.

Meta Ads coaching session
01

The Meta Ads Programme

Master paid acquisition for your music, from installing your first pixel to launching a live campaign together. Step-by-step education on running Meta Ads for conversions on DSPs like Spotify and Apple Music.

✓Meta Ads setup, targeting, optimization & pixel installation using Yuusic's trialed-and-tested internal formulas
✓Creating ad creatives from scratch with tools like Canva & CapCut
✓A walkthrough of every Meta ad type, and which ones fit your brand and music
✓A personal breakdown of what works (and what doesn't) for your music, never cookie-cutter
✓Real-time, live feedback and accountability on your existing campaigns
✓Launching a real, live campaign together once you've learned the fundamentals
✓Regular testing & coaching to keep your knowledge sharp
✓You run campaigns in your own ad account, with step-by-step guidance on every call
✓Strategic advice tailored to your release schedule, goals and genre
✓Every coaching call recorded, lifetime access to the recordings
Social Media coaching session
02

The Social Media Programme

Turn TikTok and Instagram into a long-term growth engine using Yuusic's internal content systems, with 1-on-1 strategy tailored to your music and brand.

✓Profile positioning, content direction & growth strategy aligned to your music and brand goals
✓Fully guided setup of Yuusic's internal systems: content calendar frameworks and content templates
✓ManyChat funnel systems that power "The Fan Journey"
✓How to source and adapt high-performing content formats relevant to your niche
✓The Conversion Funnel framework, Top, Middle & Bottom of Funnel content
✓Connection Content & the 3 Pillars of Connection, and how to apply them to your strategy
✓How to read, analyse and act on post-performance data, which metrics to prioritise and what to do next
✓Strategic guidance on posting timing, content combinations and format selection, trial vs. main-feed posts, carousels and Reels
Custom Playlist coaching session
03

The Custom Playlist Programme

Build, grow and monetize your own playlists ethically, and finish the programme as a professional curator with real income potential.

✓How to create SEO-optimized playlists, including which keywords actually work
✓Which cover arts and titles actually convert
✓What mood-based targeting really entails
✓The types of ads that work right now for growing playlists, and which ones do not
✓Common misconceptions about how playlisting can either support or destroy your music growth
✓How to identify, evaluate and avoid fake or fraudulent playlists before pitching
✓How to write editorial pitches to Spotify curators and A&Rs, plus sourcing curator contacts
✓Exclusive access to partner companies and websites to monetize your playlists ethically as a professional curator by the end of the programme
ⓘ

Playlisting support is strategic guidance only, no specific placements, stream counts, or performance outcomes are guaranteed.

Who this is for

Independent artists, from beginner to intermediate, who are tired of working for their music and want a system that scales. You're releasing music and ready to treat marketing like the asset it is.

✓You're releasing music consistently
✓You're done with random, one-off marketing
✓You want to own your growth system

Who this is not for

We'd rather be upfront. The Academy is a real education, not a shortcut. It's not the right fit if any of these sound like you:

✕
You want overnight success
If you're chasing a viral hack or a magic button, this isn't it. Real growth compounds over months, not days.
✕
You want quick, passive results
We teach you to run the systems yourself. If you won't put the reps in, the strategies won't work for you.
✕
You won't invest in learning
This is a long-term educational program. If upskilling and committing to the process feels like too much, we're not the fit.

If you're ready to put in the work and treat your music like the long-term asset it is, you're exactly who we built this for.

INSIDE THE ACADEMY

A real look at the work, the wins, the community.

Value-packed deep work sessions, artist breakthroughs, and the community you'll be part of.

Live 1-on-1 mentorship sessions.

Real-time, objective analysis on what hasn’t been working for your music, what works, and how to further scale a strategy that is personalized for you.

Weekly deep work sessions.

Guided campaign launches, real-time feedback, and all of your questions regarding music marketing answered.

Our artists stay winning.

Experience, knowledge, and most importantly execution. Your music finally gets marketed the right way with personalized strategies catered to your music, where you are the one in control.

Here’s what our students had to say after signing up:

What's included

✓3 / 6 / 12 month mentorship programme
✓Live feedback on your music marketing
✓Yuusic's exclusive, trialed-and-tested music ad templates, content formats, frameworks and checklists
✓VIP access to Yuusic's partner programmes, community events and exclusive opportunities in the music industry
✓Direct access to John and a dedicated team at Yuusic
✓Being held accountable by a team to lock in on your music marketing

The format

A coached mentorship you choose the length of, 3, 6 or 12 months. Live guidance, accountability, and feedback on your real music marketing, not pre-recorded theory you watch alone.

Apply now →